Gil Friend – Medium

Gil Friend

“Sustainability”? Nah. What About a Business Narrative That Centers the Living World?

Augmented Intelligence stories from Winston, Friend…and a friend!

4 min readFeb 28, 2024

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“Sustainability”? Nah. What About a Business Narrative That Centers the Living World?

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Gil Friend

Your mission, should you choose to accept it…

(Designing for both recurrence and emergence)

2 min readJan 31, 2024

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Your mission, should you choose to accept it…

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Gil Friend

In conversation with Hunter Lovins…

…on COP28 and our climate futures

1 min readJan 31, 2024

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In conversation with Hunter Lovins…

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Gil Friend

Thankfulness, even now

Thankfulness Yes, it can seem hard to sustain a mood of gratitude, especially these days. It takes practice. That’s why we have these…

2 min readNov 23, 2023

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Gil Friend

A Sustainability Cookbook?

Well, this is kinda fun! 25 years ago a client asked us “Isn’t there some kind of ‘cookbook’ for making a company sustainable.” My first…

1 min readJul 26, 2023

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Gil Friend

If change is hard”…is “exponential change” harder? or easier?

As I wrote last month, “Change is hard.” but “hard” is an assessment — an interpretation — not a testable, provable truth. “Hard” drives…

2 min readJul 6, 2023

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Gil Friend

Honoring Declaration Day…

by reading The Declaration of Independence — out loud!

1 min readJul 4, 2023

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Gil Friend

Are we living between worlds? Or…

Our monthly Living Between Worlds community returns in just a few hours! (12pm PDT, 3pm EDT, 7pm UTC, 9pm CEST, 1230am IST, 3pm CST, 5am…

1 min readMay 17, 2023

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Gil Friend

Overwhelmed by your “to do” list? (Especially when The Planet is on it?)

Do you often find yourself overwhelmed by your “to do” list? (Especially when your mission is big? Or very, very big?)

2 min readMay 11, 2023

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Gil Friend

The challenge of ‘sufficient’ goals

From the archives. Originally published June 30, 2004. New Bottom Line 13.3

6 min readMay 9, 2023

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Gil Friend

Gil Friend

Gil Friend is CEO of Natural Logic Inc., founder of Critical Path Capital, and an inaugural member of the Sustainability Hall of Fame.

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